BASE Co., Ltd.

JINS

Life is what you see ブランドキャンペーン

MOVIE

JINSのビジョン「人生に寄り添うメガネブランド」を表現するため、ブランドムービーを含めたクリエイティブ全体のコアアイデアを「Life is what you see」に設定し「モノの見方」は「生き方」そのものであり、「見ているモノ」の積み重ねが「人生」だということを映像で表現しました。国籍、性別、文化が違っても、誰もが体験し、強く、深く、共感できるような人生のモーメントをメガネの中で描いていきました。

公開1ヶ月で、Youtube上での再生回数は230万回を超えました。国内50以上のメディアで本ムービーが取り上げられ、shots、adforum、等海外の著名な動画サイトでも紹介されました。また数々の海外のアワードを受賞しました。

To express the concept that “Life is what you see,” and that glasses are an integral part of life, meaning that what you see is in and of itself life being lived, and that the accumulation of what you see is life as a whole. And, to get people of all walks of life who watch the movie to feel an affinity towards this brand concept, powerful and profound moments in a lifetime that could be understood regardless of one’s nationality, gender, or culture were reflected inside the lens of the glasses. By showing poignant scenes of life that anybody could relate to, the notion of “JINS, a brand that is an integral part of the lives of all people” was conveyed.

One month after its launch, there was an excess of 2.3 million views on Youtube. In addition, the movie was aired in over 50 domestic media outlets and showcased in prominent overseas video sites such as shots and adforum.

【AWARD】
NEW YORK FESTIVAL - Film Craft(Cinematography)Third Prize Award
NEW YORK FESTIVAL - Film Craft(Best Production Value)Finalist Award
ADFEST 2016(Thai)Film Craft(Editing) Shortlist
ADFEST 2016(Thai)Film Craft(Chinematography) Shortlist
ADFEST 2016(Thai)Film Craft(Production Design) Shortlist
SPIKES ASIA 2015(Singapore)Film Craft(Chinematography) Silver
SPIKES ASIA 2015(Singapore)Film Craft(Editing) Silver

CREDITS

CB
BASE
CL
JINS
AG
nanilani
PRD
Aoi Pro. / Caviar
CD
Tomohiro Nishijima(BASE)/ Takaaki Murase(nanilani)
PL
Tomohiro Nishijima(BASE)
CW
Tomohiro Nishijima(BASE)
PR
Kohta Kanki / Daigo Homma(Aoi Pro.)
Creative coordinator
Jun Yoshikawa / Riki Sakai(Aoi Pro.)
EP
Jason Felstead(Caviar)
LP
Thomas Hofman(Caviar)
DR
Bram Van Alphen(Caviar)
DP
Daniël Bouquet
Gaffer
Gonçalo Raposo
AD
Nuno Afra
Casting
Quick Casting
1st AD
Luis Lisboa
Offline editor
Govert Janse
Online editor
Antonio Marioni
Colorist
Kene Illegems
Music producer
Menno Van Riet, Sonoor